🎓 Each metric includes 12 properties:

• Group – to which subject of measurement the metric refers

• Name – what is this metric usually called

• Unit – type of data in the metric values

  • Quantity (for example – 1.4, 510, 29 300)

  • Money (for example – 0.27$, 120$, 90 750$)

  • Rate (for example – 3%, 27,5%, 100%)

  • Duration (for example – 0.2 milliseconds, 2.7 minutes, 11 days, 5.1 months)

• Type – the type of metric

  • Result – quantitative metrics that are calculated based on the result of the period. As a rule, they are influenced by actionable metrics and other result or costs metrics

  • Actionable – metrics that can be directly impacted by specific actions

  • Relation – metrics, which are typically show the ratio of two other metrics. They cannot be impacted directly (not actionable), but they show the state of the metrics that link

  • Cost – entry marketing costs that determine the volume of the first step of the sales funnel

• Time horizon - segmentation of metrics based on the causal approach

  • Leading – used as a predictive indicator of future performance

  • Lagging – used to measure past performance

• Description – a summary of what this metric is

• Why it is important – a summary of why this metric should be tracked

• Formula – how to calculate a metric

• Depends on – a set of indicators that affect a specific metric

• Impacts on – a set of indicators affected by this metric

• Connected with – a set of indicators that are used to calculate this metric, but which are not affected by it.